SEO: 6 Tools to Improve Traffic and Ranking

Have you ever wondered how to make your site appear on the first page of search results? Every small business wants to be found online, but this is not always an easy task.

What is SEO ? It is a way to improve the visibility of your website, thus appearing in the search engine results. By making specific changes to your website you can organically increase traffic and meet Google's criteria, so as to allow your site to appear in the search results based on the keywords used by users.

It is often thought that huge investments of time and money are needed to obtain more traffic and a good ranking . This is not always true because there are several free tools (with the possibility of upgrading to a paid plan) that can help you in your business. Let's see together 7:

Kparser

Kparser is a professional keyword choice tool that uses Google Autosuggest, Google Trends, Google Search Console and 15 other sources.

This tool helps marketers, bloggers and freelancers to increase the visibility of content on search engines and paid campaigns, to include and exclude keywords appropriately in relation to positioning objectives. In this way we can improve the reputation of our content and exceed our previous positioning and visibility results.

This keyword analysis tool helps to find new suggestions for SEO and content marketing strategies, on Google Adwords and Bing Ads, based on low competition keywords and excluding non profitable ones. Applied in the sale of products on Amazon and eBay, it helps to focus on the most suitable means to entice visitors more.

Kparser is offered with a free plan (up to 2,000 results), a plan for $ 25 / month (unlimited results) and a plan for $ 40 / month (with advanced features for Adwords).

Google Trends

Google Trends is a powerful tool for keywords: through the results of this platform you can obtain valuable data related to trends in USA  and the whole world.

Google Trends is a free Mountain View tool that offers data on trends expressed by the public in search engines. In other words, with this tool you can have graphical and numerical representations of what people are looking for on Google. You can see how search queries change over time when people search for your keyword and compare different words or phrases to see which one is best.

The data are organized in temporal order and geographically, there are boxes that give you the opportunity to understand how and where the searches are carried out and, finally, you will be able to find the topics and queries that bind to the searched word.

Siteliner

Duplications are a bane for your SEO success, so you need to check your website for duplicate content. Simply enter your URL and click "Go". From there, you will see all the pages with duplicate, common and unique content. This tool will also check for broken links on your site.

Siteliner allows a free check per month (30 days) and analyzes up to 250 pages on your site. Subscription to the premium version is free and allows unlimited monthly analyzes of up to 25,000 pages. The cost is $ 0.01 per crawled page.

Generator scheme

The schemes provide users with an improved experience in which specific details about a particular company or organization are presented on the search engine results pages (SERPs). With this tool, you can customize the way your results, including reviews, opening hours, events, etc., will be displayed on Google and other search engines.

It is also possible to easily integrate the schema code: it is as simple as copying and pasting. The tool also has a free version of the WordPress plugin.

If you like this tool, there is also a Scheme app that you can try for free for 14 days. There are multiple pricing options based on current needs and business size.

Sitemaps Generator

Having a sitemap is another way of having a highly indexable website. This tool allows you to create a sitemap for your website with both XML and HTML variants. You just have to enter the full http: // address of your website so that the tool can start generating the Sitemap.

The results also include the number of pages, broken links, XML file content and the link to the Sitemap file. You will be able to scan up to 500 pages for free. If you need to index multiple pages, you can purchase the unlimited paid version of the tool. The unlimited version costs $ 19.99, including lifetime updates. If you own a very large site, this tool could be very useful.

SEO SiteCheckup

In addition to your site's SEO score, this tool also releases information on how you can solve SEO-related problems analyzed, such as speed, security and usability on mobile devices. Just enter your URL to see how your website is currently performing.

The free version allows up to five check-ups per day, although you need to create a free account to check more than one website each day. If you need to generate more than 300 reports per month for three websites, you need to purchase a paid plan.

The site offers a 14-day free trial, so you can get an idea first. Make sure to check out their "free tools" menu option at the top of the site.

SEOQuake

SEOQuake is one of the most popular SEO toolboxes. It is an extension that shows an SEO overview of a particular page via a toolbar or SERP overlay. It can show the total number of indexed pages, age of domain, social shares and external links.

The brilliant quality of this instrument is its fluidity. Instead of checking sites individually through a standalone tool, you can view statistics in real time as you browse.

SEOQuake also offers a free on-page verification tool to find out if there are errors on your site and, of course, offers suggestions on how to correct these errors. Once on the page, click on the icon in the toolbar area.